Jasper Restaurant & Food Photography
In the competitive world of dining, a picture is worth more than just a thousand words—it can be the difference between a full house and empty tables. Jasper is a unique place to own a restaurant; both a world-class destination and a very small town (depending on the time of year). High-quality images are crucial in showcasing the artistry and flavor of your dishes, enticing both local foodies and tourists to savor what you have to offer. We all know there are no lack of customers in the summer when the streets of Jasper are lined with visitors, but in an increasingly unpredictable market it’s up to restaurants to find ways to stand out and build their reputation year round.
Although we at Kinfolk focus our attention on families and couples, we also have a wide experience in restaurant and food photography. Over the years we have worked with numerous restaurants in and around Jasper, Alberta, tailoring our images to highlight the unique feel of each establishment and their food. Whether it's capturing the vibrant colors of a unique recipe or the laughs and cheer shared by the customers at your tables, we aim to ensure that each image tells the story that you want to share.
Why hire a professional?
Everybody’s got a phone camera or knows someone who ‘likes to take pictures’. But when it comes to your business’ core products and identity, unfortunately, that just isn’t good enough to compete. Investing in professional photography services is more than just enhancing your restaurant’s visual appeal; it's a strategic move that can significantly elevate your brand, attract more customers and develop a lasting brand identity that customers will come back to and rave about over and over.
Increase Online Engagement: Restaurateurs know, food needs to look good. In today's digital landscape, eye-catching visuals are key to capturing attention. Professional photography can transform your social media presence by drawing in more clicks, likes, and shares. It is absolutely essential to stand out among the throngs of badly lit cellphone photos with weird colour and, honestly, hiring a professional makes it easy. Imagine posting a beautifully shot image of your signature dish that looks the way the food feels to you; you know it will grab attention!
Enhance Brand Image: High-quality photographs are a reflection of the quality and care you put into your food and service. When potential customers see expertly captured images of your offerings, they associate that same high standard with your restaurant. For instance, a well-composed image of your dining room can convey warmth and sophistication, enticing diners to experience it in person.
Stand Out from the Competition: In a crowded market, a memorable brand identity is crucial. Professional images not only highlight the uniqueness of your culinary creations but also ensure that your brand is the one that sticks in people’s minds. This is what brand identity is all about; showing your ideal customer who you are and giving them reasons to value you over the next place to fill their belly. Reputation matters a lot in restaurants (especially in the slow season). Consider how quality photos reinforce your restaurant's reputation as a place where artistry and flavor meet your unique style and personality.
Choosing our photography services means investing in a powerful tool that enhances your restaurant’s appeal, engages your audience, and distinguishes your brand in an ever-competitive industry. Let us help you create visuals that tell your story and captivate your audience.
Want to see for yourself?
Below we’ve collected a handful of photos from a restaurant branding session we did for a (former) locals favourite; NBHD. Unfortunately, NBHD is no longer around, despite having a unique and quality offering. But thanks to these photos we are still drooling over the few brief but beautiful memories we had there.
The client had three priorities they wanted to cover. They wanted images of some of their menu items to feature, as well as the kitchen to table process of the chefs in their open kitchen. Thirdly they wanted to highlight the vibe of a regular evening with folks enjoying the delicious food and wine. With these priorities they would be prepared to promote their offerings, communicate the feel of their restaurant, and introduce the brand identity of their restaurant to the market.
In the end we settled on three different sessions to ensure that we covered all the bases. The first one was to focus on the food and menu items alone (these can take quite a bit of time to tweak and perfect them, which is why it is recommended to focus on a few key menu items), and then two different sittings of the open restaurant. In the two sittings we were able to work through two scenarios; young families enjoying the restaurant (while their food was cooked and the process documented), and then a second scenario where the restaurant was full later in the evening where we focused on the client experience, the service, and the drinks.
By parsing out their photography into three different parts we were able to ensure that they got a wide variety of selection for each of their chosen priorities. Have a look below to see a little taste of what we came out with.
How do restaurants use professional photography?
There are countless ways that professional photography can benefit a growing restaurant business. Here are just a few to consider. Do any of these resonate with you and your business needs? At Kinfolk we are happy to consult with our clients to determine what to prioritize or focus on to get the highest ROI on their photography session.
Menu Photography: Some restaurants may wish to create a visual menu of each of their items, but unless this is being done for the purposes of an actual print menu, it can be verrrrry time consuming. Choose the menu items you’d like to feature the most, and focus on quality over quantity.
Interior and Exterior Shots: Showcase the ambience and allure of your venue. Show off what makes you unique. Collaborate with us to highlight the times of day that you want to promote to your audience.
Event Coverage: Capture the energy and excitement of special occasions, new menu launches, fundraisers, or other special offers. Documenting your events gives your followers another way to get to know your brand’s values, which is a key factor that guides people in where to spend their money these days.
Social Media Content: Provide a steady stream of enticing visuals to engage your online audience (and keep their mouths watering). Some food items may change, but there are plenty of images that become ‘evergreen’ content as well, that you can use over and over again to reinforce your brand while keeping your social media workflow smooth and stress-free.
Website Content: Stunning photos on your website can create a strong first impression, showcasing your food and ambiance to potential customers.
Branding Materials: Use professional photos in brochures, business cards, and other branding materials to maintain a consistent and polished image.
Advertising and Promotions: Use eye-catching photos in digital and print ads to draw attention to special offers or new menu items.
Press and Media Kits: Provide high-quality images to journalists and bloggers to ensure your restaurant is presented in the best light in media coverage.
Customer Testimonials and Stories: Pair customer reviews with images of the dishes they loved to create compelling testimonials.
Jasper Wildfire Recovery - Commercial Photography Special
The Jasper community has been through a lot. The Jasper Wildfire Complex of 2024 has forever changed the landscape of our town and business community. But we know that it is the business community and our tourism economy who will be an integral part of rebuilding.
We want to support the regrowth of local business with a special offer on our commercial photography services. With a wide range of experience working with various brands and industries, Kinfolk is ready to help boost your business rebuild with custom visuals that support your individual marketing plan.
Are you interested in having professional photography done for your restaurant? This special offer is only available in 2024, and we have a limited number of businesses we can work with to ensure each client gets the personalized care the deserve.
Click the button below to get all the details and secure this special offer while it lasts, and let’s bring your business vision to life.
